Marketing & Publicity 101

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Marketing & Publicity 101 for Authors

You’ve written the books, now what? New York Times bestselling author Marie Force will discuss some of the basics of marketing your books to expose them to readers. This workshop will include an introductory look at Facebook ads, Amazon Marketing ads and BookBub ads as well as other promotion and marketing strategies used by authors to grow their readership. Topics include:

  • What’s the difference between publicity and marketing?
  • Affiliate links
  • Newsletters/growing lists
  • Websites
  • Advertising basics
  • Blogs and blog tours
  • Reviews, ARCs, safe sending
  • Free books
  • Launch strategy

“Thanks so much for the great week. I found this course really inspiring. I learned a lot, and it was a honour to be able to talk to and ask a bestselling author (Marie) all my burning questions. She’s dispelled the myth that there is some crazy mysterious secret code that I was missing. Success seems to come down to make a whole lot of really smart decisions, patience, lots and lots of good writing and a good long term strategy. My mind is buzzing with all the tweaks & updates I want to make. Thank you.” —Author Odette Stone

“This workshop will transform your thoughts on how you currently utilize your marketing strategy and platform. The valuable information Marie provided helped me realize how little I was really providing to readers. For the cost of a week’s worth of Starbucks drinks this class transformed my way of thinking.” —Sarah Alabaster

“This was brilliantly managed for people with some marketing experience and people with none (like me). I’ve now got some much-needed signposts for the future way and helpful material I can refer to. Thanks for sharing the expertise.” —Author Helen Kirkman

“Thank you…for the most comprehensive class I’ve taken on marketing. Besides the valuable information and Q&As that help us all, I love the sense of community about your classes. You don’t get that with anyone else.” —Author Jina Bacarr

“Marie Force’s Marketing & Publicity workshop is wicked smart, full of instantly usable information, a carefully thought out road map to success. Highly recommended.” —Lisa Marie Rice

“I’ll thank you at this time for the great week. I was also with you in last week’s class. An amazing amount of knowledge you’ve shared with us. Can’t thank you enough for reducing my stress levels and helping me to see a clearer path to independent publishing.Lot’s of work but such a great feeling to be in control of your own future. Thanks a million!” —Author Kim Sawyer

“This was brilliantly managed for people with some marketing experience and people with none (like me). I’ve now got some much-needed signposts for the future way and helpful material I can refer to. Thanks for sharing the expertise.” —Author Helen Kirkman

“Marie Force this has been an amazing workshop and I’ve begun to implement your thought provoking ideas I know I’ll refer back to this thread often. Thank you for sharing your wisdom as it would have taken years for me to learn what I’ve gleaned from the past week.” —Author Lucinda Race