Marketing & Publicity 101

Marketing & Publicity 101 for Authors

You’ve written the books, now what? New York Times bestselling author Marie Force will discuss some of the basics of marketing your books to expose them to readers. This workshop will include an introductory look at Facebook ads, Amazon Marketing ads and BookBub ads as well as other promotion and marketing strategies used by authors to grow their readership. Topics include:

  • What’s the difference between publicity and marketing?
  • Affiliate links
  • Newsletters/growing lists
  • Websites
  • Advertising basics
  • Blogs and blog tours
  • Reviews, ARCs, safe sending
  • Free books
  • Launch strategy